Three years running the hard version of this.
S2 Digital Media has been running performance marketing since 2023 — for gaming, D2C, fintech, food, travel and marketplace brands. The accounts where CAC targets are tight and there's nowhere to hide.
The automation engine came out of what we kept seeing in those accounts. The marketing usually wasn't the bottleneck. The bottleneck was everything around it: leads sitting in a spreadsheet, reports assembled by hand every Monday, three systems disagreeing about the same customer. So we built the second engine — AI automation — and now we sell both, because separating them never made sense.
Four principles we don't negotiate on
Data before opinion
Every engagement opens with an audit. We instrument the full funnel before we spend a rupee.
Automate the repeat
If your team does it more than twice a week, it should be a workflow, not a to-do.
Experiment velocity
Structured tests from week one. Cadence is what separates growth teams from busy ones.
No black boxes
You get the dashboards, the models and the reasoning — including the automations we build you.
Who we work best with
- D2C and e-commerce founders past product-market fit and stuck on unit economics
- Fintech and SaaS teams where lead quality matters more than lead volume
- FMCG brands running marketplaces and quick-commerce alongside their own site
- Enterprise marketing teams that need an automation layer more than another agency
When we're the wrong call
- You want a media buyer to take orders without questioning the target
- There's no tracking in place and no appetite to fix it
- You're looking for "AI" as a press release rather than a working system
- The brief is brand awareness with no commercial outcome attached